We build AI agents that do the work your team does by hand.
AI Fire Lab designs, builds and runs AI systems for customer conversations, procurement and back-office work, and builds SaaS products with founders and companies. Based in Riyadh, working across Saudi Arabia and the GCC.
Built for NADEC, Saudi Helpline and Analytix
Book a 30-minute callEvery business we meet runs on the same thing: people doing work a machine should be doing.
A customer messages on WhatsApp at 9 pm.
Nobody answers until tomorrow. By then they have bought from someone else.
A buyer spends the whole morning chasing suppliers.
Twenty emails, six calls, one spreadsheet, and still no confirmed delivery date.
A founder has a product idea and no team to build it.
The idea sits in a notes app for another year.
This is the work we take off your hands. We build AI agents that answer the customer, chase the supplier and update the system, and we build the product the founder could not. Here is what that looked like for one client.
Built for one of Saudi Arabia's largest food producers.
NADEC used AI agents we built to cut delays and shorten procurement cycles across their teams. It is the piece of work we can put the biggest number on.
How NADEC saved 200 million SAR through AI-powered automation.
- 200M+ SAR: Saved across procurement
- 85%: Less time spent matching invoices
- 3,000+: Invoices handled without a person
- SAP: Every result written back into the ERP
Figures reported by the NADEC project team after the first year in production.
"FireLab's AI agents leveraged our data to deliver measurable improvements, including fewer delays, faster procurement cycles, and more efficient workflows across our teams."
SAP project team, NADEC
Read the full case studyThree products, in production today.
Each one started as a custom build for a client and is now available to any business. Every product ships with our engineers behind it.
WhatsApp Intelligence: WhatsApp group automation (WHTAI)
An AI agent that reads every message in your customer WhatsApp groups, answers routine questions instantly, and escalates the ones that need a human.
- Instantly analyze and understand the true intent behind every customer message in your WhatsApp groups, filtering out noise to focus on what matters.
- Smartly escalate complex or sensitive issues to human agents only when strictly necessary, ensuring your team focuses on high-value interactions.
- Receive real-time, context-aware guidance for agent responses to maintain consistency and speed across all customer communications.
WhatsApp IntelligenceProcurement AI: Supplier follow-up and PO tracking
Chases suppliers for confirmations and delivery dates, tracks every purchase order from PO to delivery, and writes the status back into your ERP.
- Sends and follows up on purchase orders with suppliers over email and WhatsApp until a confirmation and delivery date come back.
- Tracks every order from PO to delivery and flags slips early, so buyers act on exceptions instead of chasing everything.
- Syncs status into SAP or your ERP so procurement, finance and operations look at the same numbers.
Procurement AISocial Studio: Social media management
Plans, writes and schedules your social media posts, then reports what worked, from one dashboard.
- AI-driven content scheduling to maximize engagement and reach across all platforms.
- Automated content generation and reposting to keep your feeds active and relevant 24/7.
- Unified inbox to manage interactions and community engagement from a single dashboard.
Social StudioHave an idea for a product? We build it with you.
Alongside our own products, we build software for other companies. Several SaaS products used by clients today started as a conversation with us, and some have gone on to raise funding.
SaaS product building
From a one-page idea to a launched product with paying users: design, engineering, AI features, hosting and the first release. We have done this for multiple clients and can walk you through their products on a call.
Custom AI automation
When none of our products fit, we build an agent for your specific workflow and connect it to the systems you already run.
Products that went on to raise funding
Some of the SaaS products we built for founders have since raised investment. We build to that bar: a product that holds up in front of users and in front of investors.
Tell us about your ideaFrom first call to a live system in weeks.
You always know which stage you are in, who is working on it, and what comes next.
- Discovery call: A 30-minute call where we map the process you want to automate and tell you honestly whether AI is the right tool for it.
- Scope and quote: A fixed scope, a timeline and a price in writing before any work starts.
- Build and connect: Our engineers build the agent and connect it to the systems you already use: WhatsApp, your CRM, SAP, email.
- Launch and run: We go live with your team, watch every conversation, and keep improving the agent after launch.
Start with a callWork we have shipped
- NADEC: Over 200 million SAR saved across procurement
- Founders Nation: A SaaS analytics product, built end to end
- Saudi Helpline: WhatsApp automation for inbound customer messages
- WellGuard: Email automation across a shared inbox
- NADEC: 3,000+ invoices matched and written back into SAP
NADEC, Founders Nation, Saudi Helpline, Valense, SAK Labs, Analytix, WellGuard, Zebellions, Craznoics
Ready to see what this looks like for your business?
Book a 30-minute call. Bring one real process that slows your team down and we will tell you, on the call, whether AI can take it over and what it would cost.
Book a call